Game-Changing Impact of a Great Design Pitch

Let me guess — probably at least once in your designer’s life you felt unhappy because the client ditched the idea you’ve been working on with incredible engagement. He decided to go with something that you didn’t recommend. Something less functional and less visually appealing. Well, we’ve all been there.

But did you really do everything to avoid it? Let’s look at how you, the designer, can encourage the client to consider and (hopefully) approve your solution. And all that without broken hearts, tears and bribes.

Nobody wants to be late

This knowledge you’re gathering will help you prepare the project in a way that minimizes the likelihood of missing the client’s taste and needs.

Tell them about your design process and experience of working on similar projects. Thanks to this, you will not only put yourself in the position of a person who knows what they’re doing — the client will feel cared for and will know what and when they can expect from you. They will feel that choosing your company was a good idea. Oh, and the excitement for what’s to come!

No research is ever quite complete

The beloved ‘less is more’ principle and ubiquitous minimalism will not work for every project. Don’t forget about the client’s business goals — after all, their opinion will ultimately determine whether what you have prepared will be accepted and released for development. Remember to ask yourself — what problem am I trying to solve? Why is this solution better? How will it affect the user? If you feel that the direction you are going in is not good, smile at your teammate. A 5-minute conversation can be more helpful than you think (and who doesn’t love coffee breaks?).

Ego trip: a journey to nowhere

Overcome the fear of showing your work in progress and share it with your client. Have a discussion, make them feel that they are a part of it. Use specialistic vocabulary but try to explain it in a way that is easy to understand. Try to shift their views on users, not their personal preferences. You’ve done your research so you know what they need and how to provide it. If your client still disagrees with you — don’t worry. After all, every great project is done thanks to collaborating and interaction.

If you can’t explain it simply, you don’t understand it well enough

When pitching your final project, treat this time as storytelling. There is a high probability that your client does not remember all the findings between you two from the past, after every iteration that you’ve completed. So tell your client about the design brief, inspiration and in-depth research you conducted. By presenting an analysis of all your observations, you show that what you are about to display on the screen has not come from anywhere. I always ask the client to refrain from giving you feedback until the presentation ends — thanks to that we can have a broader discussion after I presented everything in a way that I intended — to the point.

Here we go again

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