Average ecommerce conversion rate — what is it and what it depends on

What is an ecommerce conversion rate?


Across the ecommerce industry

Possible causes of a conversion rate drop

Replatforming gone wrong

Luxury products


Tips to raise your conversion rate

Is your website optimized for the best customer experience?

Visuals and text

How many sales channels are you using?

Is your checkout option causing cart abandonment?

Cart abandonment

Guest or One time purchase

Reviews, links and testimonials

Social proof

Not only, but also

Category of products

Check out your channels for performance

Conversion rate optimization


  • The target audience
  • Traffic sources
  • Average order value

Keeping your people



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